Niche dominance and product/service differentiation.

Niche dominance and product/service differentiation are marketing strategies that help company achieve a competitive advantages. Differentiation might be in terms of price, customers, distribution, location, something unique, different from others and special. There are so many companies that become a very successful, because they develop and follow this type of strategies. For example, Whole Foods Market,Inc. is a largest organic food store in the U.S. that target health-conscious customers. This supermarket is a different from others, because sells natural products. Who knew in 1980 when this store opened that would be a such success? But because of the product differentiation the store is so popular and always busy. Another example in terms of price and service differentiation is the Ritz-Carlton Hotel Company which known as a luxury hotel all over the world. This is a five star hotel offers to wealthy customers the best hotel accommodations and unforgettable experience. Customers are willing to pay top money for exclusive service and royal treatment.

In terms of niche dominance there is an example of Williams-Sonoma store which carries a different home items like furnishing, cooking and operates through retail stores, catalogs and Internet. This store achieve niche dominance by being a specialty home retailer in the U.S. and by giving customers a shopping experience that they can't get somewhere else. Another example of a clothing retailer BEBE stores, Inc. which also have a niche dominanance by targeting fit young females (16-35) years old.